If you need to draw an image of a deep Chanel lover, you would describe it like this before without hesitation: an elegant woman wearing a black and white color matching tweed suit, a classic 2.55 handbag, and two-tone flat shoes. But after watching the 2021 spring and summer ready-to-wear collection, she gave women more choices.
The inspiration for this series is the muses of Chanel-actresses who are active on the screen and on the red carpet, but creative director Virginie Viard is not simply copying, "I want to create a joyful, colorful and vibrant series. ."
In the hands of Virginie Viard, the models are like actresses who just got off work. They took off the elegant suits they wore at work and put on fluorescent jeans and neon-patterned T-shirts. At this time, they were just ordinary people. Have different interests and hobbies. And Virginie Viard's design proves that no matter what your status, Chanel is suitable for you.
In recent years, there have been more and more diverse people who are obsessed with Chanel. Fashionistas, collectors, sneakers, and even technology product enthusiasts can find their hearts in the product. Jing Boran’s previous Airpods Case is the new product of Chanel this year. Many trendy men who like to play with technology products. Wang Yibo wore a necklace-like 2.55 wallet, which was unexpectedly scary.
The wrist bag series also exploded right from the market, very trendy, very suitable for bloggers concave shape.
Not long ago, stylist Marci Hirshleifer posted a video of unpacking a four-piece gift box that was just released this year, which is too tempting!
In recent years, Chanel has launched a lot of cool, cute and curious items, such as lipstick sets, ball bags, dice bags, and even skateboards and table tennis rackets, which are just right for young people. These fun designs have greatly changed Chanel's customer base.
Now Chanel's clients are many young people who mix and match Chanel. They use Chanel to collide with different styles. Trendy brand, rock, minimalism, vintage, as long as you can think of the style, you can match with Chanel.
They can be basic models, but accessories will definitely use Chanel, because the details show the most taste.
People who wear Chanel are no longer limited to women in the workplace. Have you ever seen a female skater carrying Chanel? It's really sweet and cool.
Who said AJ girls can't use Chanel? There is a blogger on Instagram who focuses on matching Chanel handbags with AJ.
Some people may think that the changes in the customer base will run counter to Chanel's original positioning? People who really understand Chanel never have such doubts.
The original intention of Ms. Chanel in designing women's clothing is to free women from the shackles. The true core of Chanel is independence, freedom, self and innovation. No matter what era, people will look forward to it from the heart and work hard. Become such a person.
So Rapper likes Chanel, because Chanel's spirit is very Real.
Lil' Kim, who has a very high status in European and American hip-hop circles, was also a fashion icon in the music circle at that time, and Beyonce, Rihanna and others were deeply influenced by his style. For a long time, her red carpet modeling, magazine blockbusters and MV modeling were all customized by Chanel.
Cardi B is daring and avant-garde, influencing the dress of a new generation of female hip-hop singers, and she also loves Chanel.
Pop singers also like Chanel, because Chanel is synonymous with style.
The smash hit Billie Eilish, Miley Cyrus, and Dua Lipa performed their Chanel in their own ways.
Jennie's favorite brand is also Chanel. Jennie performed many wonderful Chanel looks on Blackpink's MV and hit song stage. After that, many girls imitated her style, and the items she wore would be out of stock quickly.
Chanel's inner spirit does not distinguish between genders, whether women or men, can find the attitude they want in it.
Pharrell Williams not only loves to wear Chanel in life, but also puts Chanel on the Grammy stage.
In the past two years, there has been a trend of women's wear and men's wear. Wang Yibo has worn Chanel's women's clothing many times on different stages. The words "Chanel", "women's clothing" and "street dance" are not contradictory at all when put together.
Different ways of dressing, different identities, Ms. Chanel’s pioneering spirit is still reflected in them-it is a way of independent living, a trend of free will. So where did Ms. Chanel's subversive tradition come from?
Art occupies a vital place in Ms. Chanel's life, and she has found a way of self-liberation in her passion for art.
After the First World War, Paris entered a "crazy" era. Excellent artists from the United States and Europe gathered here. Various genres formed the diverse modernist art atmosphere here. Ms. Chanel was immersed in it. Her thoughts and ideas The spirit grows freely in the tolerant land of Paris and explores new creative fields infinitely.
She has a great interest in dance. She has taken professional dance courses by the legendary dancers Kalia Tis and Isadora Duncan, and has established deep friendships with many outstanding dancers.
After being introduced, she met Sergi Diaghilev, an all-round artist and founder of the Russian Ballet. The two later became close friends, not only funding his performances, but also personally designing costumes for him.
The current classic play "The Rite of Spring" was funded by Ms. Chanel. In that era, "The Rite of Spring" was controversial, but now it proves that Ms. Chanel's vision is unique.
When designing "Blue Train", she boldly put swimsuits and loose casual clothes on the big stage, liberating the dancer's body.
So far, Chanel has continued to have a deep relationship with the dance world. Chanel has cooperated and provided support with Paris Opera House, New York City Ballet, and British National Ballet for many years. Last year Virginie Viard designed costumes for the ballet "Variations".
Not only dance, Ms. Chanel has in-depth understanding and breakthrough cooperation with art forms such as painting, music, film and related artists. Dali's masterpiece "Single Wheat Ear" was inspired by her.
Ms. Chanel often participates in film creation as a stylist or costume designer. In the preview film of the 2021 high-end ready-to-wear series, Chanel reproduced the three legendary actors in the French film industry Romy Schneider, Anna Karina and Jeanne Moreau wearing Chanel in different films.
Tilda Swinton, an influential actor with countless excellent works, chose Chanel when she won the Golden Lion Award for Lifetime Achievement at the Venice Film Festival. She described Chanel as "innate comfort" and "intriguing sense of design."
Margot Robbie was wearing Chanel on the red carpet for the first time on the Cannes Film Festival, and Vanessa Paradis also wore Chanel when he was the chairman of the Duviet American Film Festival jury... Actresses would choose Chanel at their important moments. They feel that having Chanel's company makes them feel safe. Kristen Stewart said: "We women need the freedom to run at any time, and these clothes can do it."
These muses have a variety of personalities and images, and they all prove that people who are obsessed with Chanel can be elegant, rebellious, and niche, but they have the same characteristics: they have unlimited access to various cultures and elements. Tolerance, while emphasizing diverse and self-styled styles, these are also fashion attitudes pursued by contemporary women and Chanel.
